MONETIZATION & COLLABORATION - THE NEW NORMAL

When Oprah Winfrey came on the scene in the 80’s, we’d often hear the words, “Cash is King.” And I personally heard it from none other than the King of syndication, Roger King.  He was ubiquitous and so was Oprah.  He is literally responsible for giving Oprah the keys to the kingdom of what we now know as ‘premium’ content.  Her content still goes viral the world over.

The term 'Premium' content indicates that it is worthy of some form of payment either as cash or subscription giving precious informative data to your content provider.   I believe Mark Cuban is right about giving away ‘precious’ data. Check out Xpire. http://getxpire.com,  It’s beyond ‘big brother.’  And the content we push out on social media should be controlled and deleted within a timely fashion as he cautions.   But the MCN’s (Multi-Channel Networks) are changing to fit the new normal. Dissolving slowly are the partnership requirements.  It used to be 1000 daily views and now it’s anywhere from 0 to 300☺.  I still believe premium content with a ‘build it and they will come’ attitude succeeds every time.  There’s a plethora of content out there that really just doesn’t matter.   Good content matters.  Short video content, entertaining and informative content matters. And if various channels collaborate to form a better overall network, that is the path that shares the most revenue in a steady timeline.  Collaboration is key, rewarding and should be fun.

Monetizing content is and should be at the forefront of every major platform and distribution company in TV, Film, Music and across the street to the new kid who just moved into the community, ESports. And singularly, every individual content creator is interested in monetizing his or her content.  But how do we all get along in the same neighborhood?  Here are some rules to consider.

Control your IP.  It only takes approximately $250 to register a trademark your IP.  It does provide protection from anyone else utilizing your phrase, word, symbol or design to identify you or your brand. It allows protection from a legal perspective and no one can infringe upon it or use it.  And a trademark lasts forever as long as you use it to provide services.  A copyright, just for the distinction, protects authorship in a physical form such as a song, book, movies or works of art.  When you have a great idea for content that you want to promote and surely monetize, a trademark not only a safe bet, but necessary.

Don’t be greedy. Every content creator around the globe wants to know how to monetize ‘make money on’ their content.  And to fully monetize and maximize content, you need to share both with the distributor platform and your advertisers. People need to see the value of your content and therefore sharing the fees on various platforms such as YouTube is really a great place to start. Trying to set up your own distribution platform thinking you can get traffic using one website is like trying to travel on a bicycle instead of a motorcycle.  The bicycle will only get you so far and not to mention at a much slower pace while a motorcycle is ready to go full speed off the lot.  Pick full speed. Make shared revenue deals, and as the saying goes 10% of something is better than 100% of nothing.

Don’t reinvent the wheel. I know there are some new ideas in the space that will be created this year or catch on like wildfire but basically in terms of content and curating content, you have to go with what works.  Be cognizant of what’s in trend and know your demographics. There’s room for great content and driving solid audience but the biggest mistake people make in creating content is not knowing right up front who their audience is.  I hear it in pitches for TV and Film all the time.   Know your audience☺    If it’s not YouTube, then perhaps it’s Hulu, Amazon, or even Facebook, who is possibly more focused on what people really like albeit, it’s certainly not the choice of the under 18 demographic. A younger demo is all about SnapChat. So be aware the digital landscape is changing but the smartest-fastest-entertaining content wins the race.

Share your content. We all know YouTube is the #1 video sharing platform on the Internet and certainly beyond traditional TV. And right behind YouTube, albeit in the distance is Vimeo, Daily Motion and the latest and fastest growing, Twitch. But one of the most important factors in sharing is to make sure you have mobile covered. It further increases your brand’s reach and promotes interactive content.  What’s amazing is the amount of time we have now come to spend on average, which has most recently been reported as a little over 2 minutes watching a video.  People don’t like to read, they like to watch video so sharing your content, making it ‘pop’ in the first :15 is crucial. Sharing is really promoting your content across multiple platforms including social media and mobile. Use them all! Instagram allows 15 seconds if that gives us any clue to the ADD generation. Vine is even shorter at 6 seconds.  My favorite however is SnapChat, it’s quick and it core use is really to send videos and photos and it does have a story feature if you are sharing more than a quick video or photo.  I think we’ll see this app more and more as a content sharing platform this year and beyond.

The new normal is upon us.  A former studio head I worked with once said the key to a new business and or a new opportunity was to “Have fun and make money…and if you aren’t doing both…leave.”  And he was as right so many years ago as he is today.  People need to team up, collaborate at every step.  You never know when you happen upon the next big thing.  Surround yourself with talented people from every age group.  I’d personally like a day with Norman Lear and PewDiePie in the same room because they are both so far removed from each other.   Now there's a visual! But a new normal should really focus on the end goal by identifying what we need to accomplish.  And that is defining content, distribution, syndication and monetizing on every platform.  Build a bigger better team with a multi-lane approach and as long as you keep focused, stay organized, collaborate and aren’t afraid of the changes ahead, you’re on your way.

Follow me on Twitter @heygirlheyLA

 

The New Kid in Town - Move Over TV & Film!

TV and Film Entertainment has always been the darling of Hollywood but there’s a new kid in town and he’s got his eyes on the bigger prize – more revenue than both TV and Film last year combined.  And the new kid is called ESports.  It’s competitive, exciting, intoxicating and at times, completely voyeuristic if you happen to just check into any of the live gamers talking, playing, yelling, comparing and basically socializing in their video game world. 

ESports is an advertisers dream.   TV and Film tried to do it with merchandising the heck out of their popcorn movies but there really isn’t anything to compare because TV and Film aren’t participatory and don’t make you feel part of their world. You’re just a viewer, just an audience member, and only for a short period of time.  But put a game in front of any kid from the age of even five, six or seven, and they are hooked.  And just want more.  When my daughter was two years old, she loved playing a simple video game.  She was captivated at two! Although a rudimentary hide and seek type of game, she instinctively knew the basics. What’s even more amazing about exposure at these young ages are the games become a huge driver to play and purchase even more.  Almost half of any audience attending an eSports event will go buy content related to that game played.  Talk about retention rates.  Advertisers have the benefit of attracting demographics from kids 6 to 60, both men and women and when the kids are under 18, it’s the parents opening up their wallet and spending the money.   

Films today really try to target the younger audiences in hopes they see a movie they like and go back again and bring their friends.  But these days they don’t’ go to the movies as much.  But the baby boomers and Gen X still do!  Gamers are really solid 18-34 year olds. And almost half of them are college grads these days.  The state of the gamer business is booming and growing each week.   You can spend quite a bit of your day just reading about the eSports business.   It’s the new media frontier all over the globe.   And it’s about community.  It’s one big club and you don’t have to be a huge fit guy who spends all his time in the gym, nor training in the cold or heat or taking special supplements.  You just have to like to role-play, have good hand eye coordination and keep practicing.

And what makes a great game?  Surprisingly enough, it doesn’t’ have to have the greatest storyline but you do have to connect with the characters.  And you do have to enjoy the total experience of the game you play to come back to it over and over again.  It’s important to have something different to enhance your experience which is what the successful games endeavor to achieve.  It’s an ‘all-in” experiential
immersion into that world of game.

When I started to really learn about the industry I sat down one evening to understand why would anyone want to just sit back and watch someone else play a video game?  Was it like going to a baseball game or basketball game or any major league sport? No. It certainly was not. And yet I found myself immersed in the banter, the competition, and the true voyeuristic experience of how they compete against each other in a game where it’s not the best athlete in the room winning the game. It was who mastered the play.  It’s beyond physical.  The competitive excitement of it all and how quick the game moves is intoxicating. And I watched and I watched and 28 minutes went by.  Twenty-eight minutes!

So move over TV.  Sorry Film.  The new big kid is in town and he’s taking over and he’s not going to even have to worry about competing with you ever.   Because the gamer owns the block, the city and the highway when you are just asking to rent some space from on the corner.

Don’t get me wrong.  I love television. I love going to the movies.  But watching a gamer in a huge arena or even from the privacy of my own computer.  I’m fascinated.

THE BOYZ CLUB IS ALIVE AND WELL

 

I’ve never really considered myself a feminist.  The picture the word feminist creates in my mind is a women protesting with a big sign basically complaining about something that will not affect change by yelling in a group.  Sorry, but it almost seems comical to me.   Growing up in Los Angeles, the entertainment capital of the world and the ‘land of hopes and dreams’ give everyone a fair chance but in reality, nothing is fair about it--and especially if you are a woman. So here’s a bit of my story some things no one will tell you and some encouragement for the up and comers, the college grads, the dropouts and all those the tenacious girls in the world. 

Tenacious.  You have to be out there pushing it every day. I started my career working for music mogul lawyers.  No women lawyers, all guys, an all men’s club objectifying women.  We just kind of accepted it and took it as the way it was.  I learned very quickly to stand up for myself and drew the line at a major music attorney who decided to throw a lamp when his addiction became apparent and he could no longer use it to manically make deals with record labels and the powers at be.  He doubled my salary when I called him on it.  It changed the course of my career because now I was looked upon as someone who could handle crazy people.  I quickly moved into a bigger league, a major studio, and then a major film company.  Working for crazy people.  And then I caught a break because I had put in my time and became a TV syndicator when the business was booming.  The age of Oprah. Love @Oprah. No offense, but she was so good at ‘breaking the 4th Wall” that I once told Roger King I could ‘phone in those TV station deals.’ He laughed so hard and told me I was right. He actually said he should fire all his sales guys the next day.  But of course, he didn’t.

Sell yourself even if you don’t know what you're selling. Fast forward from TV Syndication in the 80’s and 90’s to 2000.  I was hired from an Internet posting to run a global IT division for media and entertainment.  And I was hired because they wanted a woman.  I thought the roles were changing.  But the clients had not.  Another major studio.  And when I led a team that discovered $14M of lost revenue, the male CFO called me directly and asked me who the hell I thought I was? Would it have been better if it were a guy?  Who wants some young girl telling a major studio head you don’t know where your money is leaking?

Flirt vs. Fact. Raising money as a woman.  Now that’s fun.  It’s the strategic game that honestly and unabashedly crosses the line between flirt and fact.  The flirt works when they are narcissistic smaller men in stature.  The fact works when they are smart and like the idea of a woman that is smart, can pitch in a room, and get it done.  Combine the three and you hit a home run.  I’ve hit home runs in a lunch and in a week. Millions of dollars. 

Don’t be afraid of the back seat. To be a woman in this business puts you in the back seat.  Be the back seat driver with some proficiency.  Heck, even my fiancé lets me drive at this point. But he’s a unique creative composer genius who actually loves women – a rare find and another blog.  

The new marketplace. The new young millennial girls entering the marketplace are finding out very quickly that times indeed have not changed.  Even my assistant came to me recently and said “Does any guy take a girl seriously when they are networking for a job or is it all about getting my phone number?”  The truth is no. No guy every takes you seriously.  They want your phone number.  They are primal.  It’s a fact.  The smart ones just curb their inner ape.

Be the woman in the deal.  I am the woman in multiple deals these days and the boyz club comments still continue.  You have to have a great sense of humor to tolerate the mediocrity of some men.  I was actually told as recently as this week that I shouldn’t come to an investor meeting because I was a WOMAN and the investor was from the Midwest and it probably wouldn’t be a good idea!? I laughed so hard at this comment because it exemplifies the radical intimidation that we women need to bottle and use every day of our lives.  And just so its clear, my other partner was banned from the meeting because he was too smart (a Yale Grad) and too nice!  Talk about equality. 

Create opportunity with other girls. I’ve never had the opportunity to pitch a women investor.  Always wanted to get in front of Christy Walton and/or Abigail Johnson at Fidelity and definitely Marissa Mayer at Yahoo so if any of you are reading this or know them, please share.  Thanks @KerryDolan for the great article on Forbes.   The time will come for The Girlz Club to be Alive and Well… I’m doing my part as I always try to help women at any age. It’s not like we want to eradicate the future domination of the male corporate executive, but its time they don’t mind getting in the back seat and letting us drive.

I plan on driving that bus SOON.😜🎬

Hey Girl Hey Entertainment and WeatherVane Productions Filming in Vancouver

 

As Producers and native Californians, we love working in our city.  And although we love the art, we are consistently reminded that this IS A BUSINESS.  It's hard to deny the lower Canadian dollar is intoxicatingly alluring for producers of TV and Film projects.

Back in 2012, producers complained that B.C. was losing business because Canada had lost it's competitive edge.  Three years later, there are more sound stages on the horizon and there doesn't seem to be a slow down anytime soon.  Projects are going into full throttle into December and our film is no different.  

The good news is we still sell in US currency.  Our U.S. costs might be higher but we can gain on the exchange coupled with the tax rebates available.  And that makes our financiers, Jason Van Eman, Weathervane Productions along with Ben McConley, Forrest Capital Partners, happy that we have both the exchange rates and rebates add to our budget. It was a crucial decision for us to film in B.C.

Vancouver is downright beautiful. Yes, it rains. But it is beautiful. And I can't deny the pool of great talent brought to us by Tiffany Mak and her casting associates.  She has a keen eye not only for talent but a vision for the mixture of a great cast come to light.  Don't get me wrong, I like some of the U.S. casting directors but there is a distinct difference in work ethic and commitment and somehow Vancouver makes you feel special from the production side with Gabriel Napora and his company, Triton Films, to various talent pools of editors, cinematographers, and art directors.  

This film has had a long road of adjustments.  The original film we started with months ago has now grown into an entirely new project and we are all the better for it.  As I jokingly refer to production, I refuse to make any movie with my 'hair on fire.'  And this particular film which I will not reveal the formal name as of this date, has become a task master for us in the sense that we have many options ahead of our production schedule.

'Hollywood North" as it is most commonly referred is getting even more attention with the influx of various TV and Films from Spielberg to Cameron Crowe to Star Trek and Walking Dead series. I only wish we could somehow bring even 30% of these projects back to Hollywood but it's an old song that everyone is fed up with trying to sing.  Without uttering a political slant on the subject, insiders know exactly why production will never really be as financially viable as it should be in our own backyard; especially for independent films.  It's virtually impossible.

So Vancouver here we come.  We like you too Toronto. And thanks for making us feel welcome.

 

Vancouver skyline view 🎬 

Vancouver skyline view 🎬 

HEY GIRL HEY ENTERTAINMENT AND A NEW TAKE SIX FILMS LAUNCH FOR FALL

GETTING FINANCE FOR MOVIES IS NEVER AN EASY TASK.  I'VE HAD INVESTORS PUT UP MONIES AFTER A LUNCH MEETING AND LITERALLY WALK ACROSS THE STREET TO DEPOSIT FUNDS.  THAT IS ACTUALLY A RED FLAG.  I'VE HAD CONVERSATIONS WITH FANCY LAWYERS WHO THINK THEY EITHER WANT TO ACT OR PUT THEIR KIDS IN MOVIES AND THEY PUT UP MONEY RATHER QUICKLY AND THAT IS ACTUALLY AND QUITE POSSIBLY A BIGGER RED FLAG. NOTHING WORSE THAN A LAYWER WHO THINKS HE'S AN ACTOR.  AND WHEN A LAWYER ASKS YOU TO PUT HIS SON OR DAUGHTER IN A MOVIE, YOU REALLY HAVE A RESPONSIBILITY TO DO THE RIGHT THING.  AND THE RIGHT THING IS TO AUDITION THE KID AND MAKE SURE HE OR SHE ISN'T GOING TO MAKE A FOOL OF THEMSELVES.  SOMETIMES IT WORKS, SOMETIMES IT DOES NOT.  THIS BUSINESS IS A RELATIONSHIP BUSINESS ANYWAY YOU LOOK AT IT.  IT'S JUST LIKE ANY OTHER BUSINESS OR IS IT?

I'VE MADE A TEN MILLION DOLLAR MOVIE THAT FLOPPED. IT WAS DISTRIBUTED IN OVER 2400 THEATERS AND WORLDWIDE.  BUT MOVIES FLOP FOR SO MANY REASONS BEYOND OUR CONTROL.  I BELIEVE EVERYONE STARTS OUT TO MAKE A GREAT FILM BUT EGOS, MONEY, CONTROL, AND  PERSONALITY DISORDERS CAN GET IN THE WAY.  

EACH PROJECT COMES INTO IT'S OWN. TAKE THE CURRENT FILM WE ARE WORKING ON. WE HAVE BEEN THROUGH SIX, COUNT THEM - SIX REITERATIONS OF A FILM. WE STARTED 15 MONTHS AGO WITH WHAT WE THOUGHT WAS A FUN MOVIE BUT WITH AN INEXPERIENCED WRITER WHO COULDN'T GET OUT OF HIS OWN WAY.  WE WERE ALMOST HELD HOSTAGE AND DECIDED TO MOVE ON. WE MOVED ON TO ANOTHER CRAZY FILM THAT WOULD HAVE BEEN A BLAST BUT REMEMBER ABOVE WHEN CRAZY LAWYERS GET INVOLVED?  BETTER TO JUST MOVE ON. THEN, JUST WHEN YOU THINK YOU FINALLY HAVE A GREAT LITTLE FILM TO PRODUCE, THE UNTHINKABLE HAPPENS AND AN INNER CIRCLE MEMBER TRIES TO HOLD YOU HOSTAGE. IT'S ACTUALLY COMICAL.  BUT HAVING A PRODUCING PARTNER, JAMES ALLEN BRADLEY,  WHO TAKES IT IN STRIDE IS REALLY KEY. AT LEAST WE CAN LAUGH AT OURSELVES AND NOT TAKE OURSELVES TOO SERIOUSLY.

SO WE'RE ON TO TAKE SIX. YES, TAKE SIX. BUT NOW THERE ARE NO LAWYERS, NO WANT TO BE ACTORS, NO KIDS, OR ANIMALS TO COST YOU MORE MONEY, NO EGOS, NO GREEDY PARTICIPANTS, NO CONTROL FREAKS, JUST PEOPLE WHO WANT TO MAKE A GOOD, IF NOT GREAT MOVIE.

FILM FUNDING IS NEVER AN EASY TASK.  BUT WE HAVE HAD THAT ALL ALONG WITH JASON VAN EMAN AND WEATHERVANE PRODUCTIONS.  IT'S AN INNATE SENSIBILITY AND A TRUST THAT IS BUILT OVER TIME WHEN OTHERS QUESTION VALIDITY OF DOZENS OF FINANCED FILMS, THEY STICK BY YOU.  AND ALL WE WANT TO DO IS MAKE A GOOD IF NOT GREAT MOVIE.  REMINISCENT OF THE ORION PICTURE DAYS, JASON VAN EMAN, BEN MCCONLEY AND WEATHERVANE PRODUCTIONS CAN PROVIDE PRODUCERS WITH THE ONE THING THEY CHERISH MOST. CREATIVE AUTONOMY.  OH...AND THE ABILITY TO LAUGH AT OURSELVES FOR TAKING SO LONG TO MAKE A GOOD, IF NOT GREAT MOVIE.  

TAKE SIX FILMS LAUNCHES SEPTEMBER 8, 2015. 

GAYLE DICKIE Hey Girl Hey Entertainment SPEAKS OUT AT LACC "INDEPENDENT PRODUCING"

No Saturday is too busy to spend time with aspiring students interested in the film and entertainment business as a whole.  It's important to give back and guide the inspired to inspire us in return.  That's just what I experienced at LA City College. A group of 50 young, way younger than me, wanting to know what it's really like out there in terms of how to find money, how to package the right film, how to promote it, how to get in a door, any door for that matter. 

And LACC is very lucky as the Hollywood Foreign Press (HFPA) pledged $2,000,000.00 to the cinema and television department . The funds will go to upgrade studio, post production and theatre facilities at the school and in turned will be renamed the HFPA Center for Cinema and Television at LACC.  What a great story. http://www.hollywoodreporter.com/news/hfpa-makes-largest-gift-ever-793553 .

At Hey Girl Hey Entertainment, my daily job is really about helping people put their ideas and dreams together while finding time to make my own.  My choice is to push as much information out to make a deal happen.  Not any deal but at least one deal from which I can benefit.  My challenge in speaking to a group of aspiring independent film and/or TV producers, writers and creative types is to encourage them wholeheartedly and make sure they truly believe in their dream.  So that's what I did.  I started by making every single student close their eyes and imagine their own film title on the screen.  Watching their faces tells a lot.  Some smile, some grimace, some serious, some relaxed, and some probably didn't imagine anything at all, although I'll never know.  You have to see the dream to make it happen.  It just doesn't happen.  At least I've never met those people in my circles.  Everyone works hard, very hard, and you  just don't see that part.  You only see the first success and glory and the photograph that freezes that moment in time.

I start my presentation by saying, "I'm  Gayle Dickie and I'm a producer but really I am a problem solver because that is exactly what I do most of the day.  I solve problems."  They laugh.  But it's true. Nothing glamorous about producing except the occasional success if you are lucky enough to have one.  

Storytelling feeds the soul.  And to be a good producer, writer, actor, this is paramount. So I tell the students at LACC my story.  Where I grew up, how I got to where I was going, and what I can share as pitfalls and warnings to gain the most success possible out of that classroom experience is key.  

Hey Girl Hey Entertainment is a company I started to do the projects I wanted to do as Gayle Dickie.  I tell the students, make sure you have your own "loan out" company.  It's important for tax reasons and legitimate write-offs and even if you only have a few people working at your company from time to time, this is essential.  I remind the students of the career path you take is important to get your own company going.  I had a plethora of jobs prior to starting my own company.  That discussion gets us into how I managed that transition.

For years, I told people on airplanes that I, Gayle Dickie, managed Pharmaceutical Supplies so no one would make me explain what a Television Syndicator does!  The class finds this entertaining to say the least and we discuss what TV syndication was and is today.  The marketplace has changed drastically and opens up miles of new careers in the business of film, tv and entertainment in new media and especially in terms of how we get our entertainment today... those platforms and distribution verticals have gone through and will continue to go through globally significant changes.   

Everyone in the LACC class of independent production knew what an MCN was.  At least it appeared they did.  But I wanted new filmmakers to be aware that the distribution of our content is not just finding a distributor to get our films distributed on traditional screens.  It's about monetizing our films way beyond the box office.  That information garnered some of the more interesting questions as how 'day and date', 'four-walling', VOD,  PPV, and revenue sharing on various platforms is and has become the new normal. 

Google/YouTube - a Billion Plus people a month are on that platform.  Granted it's messy and awkward and difficult to search, but it is what it is and it's coming for an even bigger change as well.  Can independent producers make any headway on YouTube?   The answers were interesting from the class, but not as well informed as I thought. MCN's are to entertainment as what the cable business was to broadcast television in the 80's.  That's the most important idea and/or statement to understand for this new class at LACC.  A lot of smiling and nodding only confirmed I struck a chord.

And finally, the discussion was PITCH.  And the most difficult skill to manage is how to pitch your movie, your TV show, your book, your idea in a sentence.  They call it the 'elevator pitch.'  And I remind the students you don't want to be chasing your audience out of the elevator to finish your pitch!  Learn how to own the room, set the tone, and make an impression.  Start with a vision and/or a question or brief story that relates to what you are about to pitch. You have a few minutes.  Watch body language. Be aware. Now go for it.  

And go for it they will in the coming weeks, when I return to hear THE PITCH.  I'm excited to be in a classroom again to hear the voice of a new generation that doesn't seem that different from when I went to college and thought I knew more than I did.  Now as Gayle Dickie and along with my company, Hey Girl Hey Entertainment, I'm eager to learn more about what LACC students believe they can produce, create, and successfully achieve.  I remind them. Dream it - Believe it - Achieve it.

Gayle Dickie Hey Girl Hey Entertainment

Gayle Dickie is a veteran entertainment executive with solid relationships in the business of film, television, syndication, music, animation, licensing, marketing, packaging and promotion.  As a visionary in kids television, it was her recognition of the "Dragonball Z" animated kids series from Japan to secure the domestic US sales in the early 90's.  "It was just a regular pitch to Haim Saban at Saban Entertainment who immediately got it."  Dragon ball Z became one of the most successful 'japanimation' programs in the world with global revenues of over $100Million. As a syndicator, Gayle Dickie was one of the first female Vice Presidents at Blair NY and held executive positions at Viacom, Mattel Television Syndication, Tribune's Television Program Enterprises, Fries Entertainment and Orion Television Syndication.  Working with top broadcast O&O stations in the U.S., Gayle managed over $25Million in advertising and $25Million in revenues selling some of the most recognizable  programs in Television.

After 15 years of major television experience, traveling throughout 150 cities in the US alone, Gayle has a depth of understanding of audience and what sells in todays marketplace.  Utilizing that talent, has led her to pen three screenplays, "BET & FLO", "THE IDEA OF HIM" and "BLOCK BOOKING", one comedy series, "MEET THE STEINS" and a new four part docu-series, "THE CURSE OF 27". 

Gayle Dickie has vast alliances in TV, Film, Music and Technology.  Recently partnering with Tony Russo and Matt Henderson at Creative Souls PR Group, Gayle produces content for various music artists and celebrity clients.  www.csprg.com is a social media marketing company with vast relationships with Google/YouTube, and various music artists, performers and celebrities. Most recently, Gayle  has reached out to various music labels and artists and content providers to create, finance and distribute branded content for the launch of a new MCN, to be announced by late summer 2015.

Hey Girl Hey Entertainment was formed in 2008 as a media and entertainment company specializing in TV, Film, Music and Technology.  Gayle Dickie is currently in pre-production producing a feature film with film partner, Jim Bradley, entitled, "Suspended", a sci-fi thriller.  Visionary Director Brett Leonard is on hold currently to direct this unique film exploring the question, if you could live your life again, would you?  Jason Van Eman, WeatherVane Productions and Ben McConley will serve as executive producers.  Filming starts this summer in Toledo, Ohio.